Hello, everyone! I’m Eunseo Ryu, a motion designer + illustrator who turns ideas into little worlds. 🎈

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Jeju Rebrand 

Jeju is a volcanic island in South Korea, known for its rich natural landscapes and deeply rooted cultural heritage. This rebrand recenters Jeju’s identity around its relationship with nature, highlighting the island’s liveliness through a bright, playful, and inviting visual language. 
Role
Individual




Logo & Logo Animation
The Jeju logomark combines the two “J” letters of Jeju to form a shape inspired by the Korean character “ㅈ.” At its center sits an oval derived from the crater lake atop Hallasan, the island’s tallest volcanic mountain. This shape symbolizes Jeju’s heart, grounding the identity in the island’s geography while maintaining a friendly, approachable tone through motion.




Brand Tagline & Colors
Inspired by Jeju’s iconic tangerine, Hallabong, the brand tagline “Peel Into Jeju” invites curiosity and discovery rather than explanation. This sense of exploration carries into the color palette, which uses bright, energetic hues to reflect Jeju’s warmth, abundance, and natural vitality.


Brand Textures & Icons
The brand textures are derived from volcanic rock formations, reinforcing Jeju’s volcanic identity and emphasizing how nature shapes the island’s culture and daily life. The icon system represents both natural and cultural landmarks, such as Sunrise Peak and Jeju’s female divers, as well as a visual ecosystem that reflects the island’s harmony between land, people, and tradition.



Jeju Rock Typeface
Jeju Rock is a custom display typeface inspired by the porous holes found in basalt. Rather than prioritizing readability for body text, the typeface functions as a decorative element that adds character, tactility, and playfulness while celebrating Jeju’s geological identity.


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